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February 23, 2012

Sports Illustrated Swimsuit Edition: Body Paint by Toyota Tundra




If you haven't seen David Letterman, CNN, the Huffington Post, or any number of popular media outlets lately, then you probably haven't heard that one of the most widely sold magazines of the year just hit newsstands last week. The 2012 Sports Illustrated Swimsuit Edition is out! And this year Celeste brings the idea of the famous silhouetted "Mud Flap Girl" to life in an ad for the 2012 Toyota Tundra Truck.


In each of the Sports Illustrated Swimsuit Issues, SI devotes a section of their magazine to models in body paint. Where instead of the models wearing an actual bikini, their body is painted to look like they are wearing one. So this year Celeste, in collaboration with ad agency Saatchi & Saatchi, shot an ad inspired by SI's body paint theme by painting a model and a Toyota Tundra in a kind of body paint only befitting a 4×4 truck -with mud. 


When you pickup a copy, the ad can be found spread across pages 14 & 15, right near the front. Also be sure to check out the alternate iPad versions below, which can be found in the iPad version of the Sports Illustrated Swimsuit edition.




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